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What you see….what they see….

mosiac chairOnce upon a time in a galaxy far, far away I was a kindergarten room mom.

Yes.

That.

And as the room mother, when the annual silent auction came around, I was in charge of gathering up donations. Oh, and making a class art project to sell at the auction. Yeah, making an art object with the children in the class. Making an art object with children in the class that was something mosaic. MOSIAC!

Feel free to feel horrified.

I was.

So as I pondered what in God’s creation I could actually do for the class mosaic project, my glance happened upon an iron chair beside the pool that had come with my house (the owner had left it). It had lovely form and if I spray painted it and ripped the ruined cowhide upholstery from the seat, I could paint it and made a new seat…a new mosaic seat. It was brilliant. Truly brilliant. So I took myself off to the local craft store, bought outdoor spray paint in a lovely ivory and a mosaic kit. After lots of cursing and breaking of stones and glass, I hauled it all down to the kiddo’s classroom and the class “helped” me glue on the stones and glass. The kids loved placing the little bright bits of color. It was a true class effort. Sorta. After the making of the mosaic was complete, I sprayed the chair, set the grout and VIOLA! Precious mosaic class art piece for the auction. And, y’all, it was so pretty. I seriously wanted it for myself, but as instructed, I hauled the now heavy chair down to the auction and proudly placed it in the spot for our class.

Two nights later, dressed in my best business casual, swilling from a goblet of wine, I prepared myself for the comments that would come my way. “Oh, my gosh, I LOVE the chair! How did you do it?” or maybe “You have the best auction item. It’s going to fetch a small fortune!” I mean how could it miss? It was adorable and the kids had made it and it was creative and out of the box and….

…no one bid on it.

Yeah.

My precious was a clunker.

I was slightly crushed and somewhat insulted. How could no one bid on my cute chair? Well, here’s the point of this whole post (I know you were wondering) – the chair had to fit a certain person. Not everyone goes to an auction looking for a garden chair for their sunroom, right? A cute handprint painting with little silver beads glued on can go on a desk or a wall.  A wind chime made with mosaic tile can clink outside on any porch (and grandmothers LOVE wind chimes). But a chair? Has to have a spot. And match. Not an easy sale. In my creative lala land, I thought I had something different and thus I assumed it would be well-received. And I was wrong.

And, so we can draw the same parallel with our writing. We often complain that editors and publishing houses (and readers) want something different but not too different. How many times have we heard this? A dozen? Ten dozen? I’m pretty sure all my rejections letters arriving in SASEs (remember those?) said something pretty much like that. And every editor on every panel I ever attended wanted something fresh, not overdone, original….but then said it was too hard to market, they didn’t know how to shelve it, and could I add a secret baby? The book of your heart may stay the book of your heart (fresh and original though it is) if you can’t market it. Which means you have to know the market, you have to know what’s selling, you have to know your buyer, er, reader, and you have to think like a business woman and not a creative genius stuck in lala land wrapped up in the false knowledge your precious is going to sell, sell, sell and break the record for best auction item in the history of class auction items.

That does not mean you won’t find your reader….after all, my cute little chair found a home with the school secretary. She was the only bidder and got a steal of a deal for $30. But she loved that chair. Told me several times over the years how cute it looked in her sunroom next to her houseplants. But I learned my lesson. I had to know my market if I wanted to have my art project go for $350.00 (what the other class made with their cheap wall hanger….seriously!). It doesn’t matter how cool your project is. If there isn’t a market, you’ll be left to wonder why someone didn’t recognize your genius.

Hey, you really do learn all you need to know in kindergarten!

By the way, I have a new precious out. Just released yesterday. It’s my first single title with a new publisher and I’m hoping like mad it’s not a mosaic chair of a book, but rather a pretty little sparkly gem that will look good on everyone’s bookshelf. Here’s the link so you can check it out on Amazon. You’re feeling pretty sorry for me and my chair right now. Hey, I know how to soften a buyer up. LOL.

http://bit.ly/CharminglyYours

 

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