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Posts tagged with: cross-promoting

Cross-Self Promoting Thoughtfully

What are your passions? Writing has been one of mine since my 2nd grade teacher published my Christmas story in the local paper. Eventually I became a mom and my priorities shifted to include my growing family. I became supermom, ready to turn frowns upside down with my arsenal of homemade puppy-dog-face cookies and castle cakes. Other interests crowded in, but for the most part, family and writing remained my top passions in life.

Castle Birthday Cake

Castle Birthday Cake

Two and a half years ago I was given a third. I woke up in a hospital room to the words “it’s cancer” and life thrust me onto the most brutal topsy-turvy rollercoaster ever imagined. Teal ribbons, weekly chemo infusions, pills, doctor’s appointments, mouth ulcers, CT scans, shedding of ALL hair, a mailbox filled with get well cards, casseroles, flowers left on my doorstep, pain, panic, “who will you play with in heaven, Mommy, if I’m not with you” became my life.

When I first saw the chemo ward at the hospital, and all the bald, tired people hooked up to beeping machines with bags of drugs snaking into their bodies through various tubes, I cried on my husband’s arm. “They look dead, and I’m going to be one of them.”

Hooking Up

Hooking Up

What I didn’t realize at the time, but discovered quickly, was that those people are warriors, battling with everything they’ve got. I was proud to get to know them and to become an Ovarian Cancer Warrior, fighting for my right to live and be a mom, daughter, friend, and wife, fighting a beast that stalks women silently.

OC is the deadliest of the GYN cancers as it is the hardest to detect. I was diagnosed because I happened to mention some pelvic pain and mild bloating to my general practitioner when I went in for a possible broken hand. So I was diagnosed at stage IIc with a 70% chance of living 5 years. If I’d waited a couple more weeks, it could have easily moved to stage III with only a 20% chance to survive 5 years. So early detection of these whispered symptoms is crucial to survival.

Suddenly I had a new passion. My husband and I started the SHOUT Against the Whisper campaign with a mission to educate women about the whispered symptoms of this terrible beast. So…I have three passions in my life: writing, my family (although I’ve retired my supermom cape), and OC Awareness/Cancer support.

Me & my Highland Hero

Me & my Highland Hero

One thing we can do, as passionate people, is to blend our passions together in a way to enhance each one. But doing so must be done thoughtfully.

My third book was about to release when I started chemo. Part of me wanted to scream “I have cancer; buy my book!” But the sane part of me knew that wasn’t appropriate (unless perhaps I was writing cancer books, which I plan to do BTW).

I swore to God, the universe, and to my friendly kale juicer that I would use all my talents to educate and help save women if they would keep me alive to do so. I am a public speaker and I write, and I plan to use my skills in any way I can to spread the warning, not just because I swore back in those grim days, but because I’m genuinely passionate about not letting cancer win.

So in the back of my books, I list the whispered symptoms. When I do book signings or workshops or interviews, I give out symptom cards and ask for articles to list them. This type of cross-promoting is very appropriate.

However, this doesn’t always work in the reverse. When on the chemo ward, if someone was reading a romance, I would tell them about my books, quietly and in conversation. I donated some to the ward. At my OC Awareness events I might give away books for collected donations to OC Research or Education, but it is a minor part of the big push of alerting women on how to save their lives. Every time I try to cross these two passions in my life, I must be thoughtful, because promoting my writing in the face of suffering can come across as crass and just plain wrong. Which can completely turn people off to your work, something that should be avoided, obviously, at all costs.

Some passions hit around the same level on the emotional/life importance barometer and can be intertwined easily. If you are passionate about wine and wine features in one of your books, touting your book to wine lovers, on Twitter or FB or in person, can be appropriate after you’ve set up a friendly relationship with them. You still must remain thoughtful so as not to come across as only being an advertisement, but the promo is less tricky than trying to sell romance books to someone who is fighting to stay alive.

Healthy Mom Again!

Healthy Mom Again!

I am now finished with 15 months of chemo and am getting my life back in order, though I will never be the same. I’ve learned too much, felt too much, to be the same. Actually I think I’m better for the experience. In some ways cancer has connected me to readers. One woman wrote to me after reading the acknowledgments at the end of CAPTURED HEART where I detail out the symptoms. She was an OC survivor herself and thanked me for putting the symptoms out there in the world. I think she will be a reader of mine for life now. Sometimes there is cross-promo between very different passions, even passions that fall on very different levels. But it is something that cannot be forced.

So when you take stock of your life and your own passions and interests, do think of ways to use them to help promote your writing, but please remember to do so thoughtfully. What ways have you been able to cross-promote your passions?

Since it is Ovarian Cancer Awareness month and because I think it is appropriate, below is a list of symptoms. They are mere whispers in a busy woman’s life, but you must slow down long enough to notice when something doesn’t seem right. If you have questions, please feel free to contact me at Heather@HeatherMcCollum.com or on my Ovarian Cancer Awareness FB page: https://www.facebook.com/SHOUTagainsttheWhisper or through my web site www.HeatherMcCollum.com .

Symptoms of Ovarian Cancer:

Bloating, Pelvic Pain, Feeling Full quickly while Eating Less, Urinary issues.BEATsymptoms

Other symptoms may include fatigue, constipation, pain during intercourse, menstrual issues, indigestion, and back pain. If you have a symptom for 3 weeks or more, see your GYN for a pelvic exam.

If something feels abnormal, a trans-vaginal ultrasound and a CA125 blood test should be ordered. If you have a mass to be removed, your #1 way to survive if it is cancer, is to have a GYN Oncology Surgeon remove it.

The Latest Comments

  • Addison Fox: So wise, Gwyn. Like most things – our attitude ultimately shapes our experience. And I may fight...
  • Addison Fox: Vivi – your new book sounds amazing! And what an incredibly rich area to mine as an author. We...
  • Addison Fox: Oh Beth – I love the idea of the ultimate hall pass!!!!!
  • Addison Fox: Joan That’s awesome that you channeled that experience into writing your own book! Thanks for...
  • Gwyn: In a world drowning in shades of grey, the whole binary-thinking thing seems so dismissive and minimizing. And...

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