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How to Prepare for a Book Release

Hello Ruby Readers! Hope you had a fantastic holiday weekend if you were lucky enough to have Monday off. Even though I went to the beach with friends and family, my mind was ticking away on all the promotion details I need to remember for my upcoming book release.

The first book in my new Highland Roses School series, A ROSE IN THE HIGHLANDS, comes out September 24th! I’m so excited about this new series. It deals with women empowerment in a time when women were often abused and/or treated like powerless chattel. But at the Highland Roses School, English sisters, Evelyn and Scarlet Worthington, are determined to teach their students how to stay educated, elegant and alive.

In preparing for this release, I have a list of promotional should-dos. Every author develops a list of actions to be ticked off the closer their release date comes. Today I am sharing my list with you. Feel free to use it yourself, adding and subtracting from it as pertains to your book release.

Book Release Should-Do List

    1. Decide on your budget for promotional ads, free copies of the book, materials, and swag.
    2. Create publicity graphics for FB, Twitter and Instagram (I use Canva, a free, online graphics generator). My publicity team at Entangled Publishing sends me graphics of the book and background with and without text. Then I can post their graphics and create some of my own by putting in teaser quotes.
    3. Order post cards with the cover on one side and a brief blurb on the other with room for addresses. I will mail these out 2 weeks before release to my paper mailing list.
    4. Order swag for prizes that have something to do with your book. Ideally, the swag should be something a reader can use everyday and has your book and name on it (post it notes, calendar magnets, pens, mouse pad, playing cards). But I’ve also ordered sgian dubh (black daggers) letter openers and tea cups and rose-scented soaps that have to do with my book.
    5. Order print copies of the book as soon as it is available. Luckily my publisher has made them available to me so that I will have paper copies on hand for release day. Don’t use them as prizes at first as it may stop someone from buying the book, but it is nice to have one to hold up to show.
    6. Consider Reader Events around the time of your release. I’m attending Shameless Book Con in Orlando in October. 

      Shameless Book Con

    7. Sign up for local author events. I’m attending a book festival in the town next to mine and I participated last month in a library author event where I talked about my upcoming book.
    8. Keep your eyes open for free advertising places through other authors and networking sites. You can list the book on Book Bub for free.
    9. Submit ARCs (Advanced Reader Copies) to those who have reviewed your books before or online reviewers.
    10. Make sure you have an Amazon author account. Add the new book and any reviews you’ve already received.
    11. If you use Pinterest, make sure to clean up your board for the new book. I keep mine “secret” until after the release. To keep generating enthusiasm, open the secret Pinterest board so readers can glimpse what inspired the story.
    12. Contact other authors in your sub-genre about swapping new book information in your newsletters. Write and schedule a newsletter for release day.
    13. Be active on social media (Facebook, Twitter, Instagram), but make sure not to bombard with promo pitches. Just be yourself and talk about life most of the time. Leave the big promo pitch for release day.
    14. Sign up to blog around release day so your name, face and book are out there.
    15. Ask your local libraries to order your new book. My library has a form online to request this.
    16. Make sure your web site is up to date.
    17. Post a countdown widget on your web site. Luckily, my publicity team creates this for me, and I just insert it.

18. Set up a Facebook party for release day. I’m planning to host (for the first time) a FB tea party and will live stream a segment on the day.
19. Have fun on the big day and capture it in pictures or live streaming. On my last release day, I wore a tiara while doing errands around town and took pictures with local people. I think I might do the same this time, but I’ll also ask them to hold my book. And then I’ll live stream my tea party.

Whew! No wonder I’m tired! And I still have so much to do on this list. So, what have I missed? Please add your advice and tips. Have a wonderful, mark-everything-off-your-to-do-list kind of day! Heather

 

For more information about Heather, please find her here:

www.HeatherMcCollum.com

https://www.facebook.com/HeatherMcCollumAuthor/

https://twitter.com/HMcCollumAuthor

https://www.pinterest.com/hmccollumauthor/

https://www.instagram.com/heathermccollumauthor/

 

 

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