Pinterest and You

I’m a visual person. I learn, imagine, and write visually. So it might come as no surprise that I love to whittle away time on Pinterest. Of course that might just be an oxymoron, as I don’t have much time to whittle.

The images and photography I have seen on Pinterest are amazing, breath-taking, heart-wrenching, useful, arousing, and inspiring.

But Pinterest is another social media site. And like all social media sites, there are opportunities for authors to market themselves.

Here are a few tips for making Pinterest work for you.


Indentify yourself! Fill out the About Me section. Don’t forget to add links!

Mine reads:

Author of dark, steamy, and adventuresome historical romance.

Visitors to my page will discover who I am and where to find out more.


Optimize driving traffic to your page by using keywords and board categorization.

Ex: Board Title: Pirates

Categorization: Film, Music, Books

This narrows down searches, making it easier to find images. Go one step further and use keywords for individual pictures.


Title and describe boards to segment your target market and/or audience.Pinterest_Logo

Ex: Romantic Suspense, Fashion, Holiday Ideas, Recipes, Books on Writing Craft, Movies That Inspire Me, etc.

These different boards likely have different audiences. Take it further and describe the boards.

Ex: Board Title: Gothic, Steampunk, and Fantasy

Description: Images encouraging the fanciful illusions of my paranormal muse.


Pin imagery that reflects you, your personality, and your brand.


Use boards to your advantage – generate storyboards for WIPs, create boards dedicated to each of your books, add music videos that inspired books or characters, develop boards of your favorite authors; the possibilities are endless.


Link book covers to your website or directly to buy sites like Amazon. Back link pins to your website or blog.


Use Pinterest widgets on your blog and website. Find various, nifty widgets at the Pinterest Goodies page.


Engage – repin, like, comment, respond, and follow. It’s a social media golden rule.


Welcome and Encourage comments – Ask users a question or comment about your pin to generate interest.

Ex: Tell me what you think about this book cover?


Cross promote using social media integration. Pinterest has made it easy to like, tweet, and share pins. Plus, it is a great way to build an audience.


rf getty camera pushpinsPin what’s trending. The reasoning? More exposure, of course.


Quality over quantity – don’t pin for the sake of pinning. Oh, it’s easy to do. Pinning can be quite addictive. But as authors, this goes back to what defines you and your brand. Besides, I’m quite sure there is not a Pinterest Anonymous group available…yet.


Collaborate with others  – create (or join) boards that allow other users to upload to, as well. These boards might include Great Romance Novels, Paranormal Books, Author Blogs, Books I Love, etc. The options are infinite.


Think out of the box – from your blog, website, or other social media sites, hold scavenger hunt, a best photo caption contest (be sure it’s your photo or a royalty free photo), or other fun method to bring and engage with fans to your Pinterest page.


Practice general social media etiquette – Avoid blatant self promotion, always be polite, and credit the sources.


Visit Often!  It’s all about exposure and engagement!


Want to connect with Rubies on Pinterest? Check out these Pinterest-Loving Rubies!


Jennifer Bray-Weber

Anne Marie Becker

Jeannie Lin

Dianna Layne

Laurie Kellogg

Vanessa Barneveld

Elizabeth Essex

Lindsey Brookes

Autumn Jordan 

Hope Ramsay

Cate Rowan

Louisa Cornell

Darynda Jones


Do you Pinterest? Got Pinterest tips you’d like to share? How about Pinterest questions? Let me hear from you!

Note: Portions of this blog originally appeared on MuseTracks.


34 responses to “Pinterest and You”

  1. This post has been very informative. I have heard good things about Pinterest. I think I am finally going to create my first board. Thanks for getting me started!

  2. Hope Ramsay says:

    Hi Jenn,

    Thanks for this post. I’ve been using Pinterest for about nine months now, and while I’ve gotten it integrated with my webpage and Facebook (and sometimes I tweet), I’m still not sure I’m getting the most out of it. Some of your suggestions are most helpful. And I just love the idea of pinning a story board. Wow, I must immediately think about that one. Awesome idea.

    • jbrayweber says:

      The storyboard idea is what got me interested in the site to begin with, Hope. But I was quickly hooked with all the gorgeous pictures and my Muse just delights in all the inspiration.

  3. Thanks, Jenn. I’m very new Pinterest and really haven’t done a lot, just learning my way around. I didn’t realize all you could do all that you could do. Thanks for the info. I’m going to play with it later today, after my work is done.

    Question, Can you delete a board and start over?

    • jbrayweber says:

      You can absolutely delete a board, Autumn. You can switch photos from one board to another, too. It’s really easy and nearly a no-fail site. Have fun playing around.

  4. Great blog, Jenn. I’ve been on Pinterest for a while now, but I don’t have the time to devote to it. I try to put a board up for each of my books and add funny or insightful quotes now and then, but that’s about as much as I can handle.

    • jbrayweber says:

      I hit Pinterest about once a day, sometimes more. Like you, Laurie, I don’t have loads of time to spend on any social media site. And I am guilty of not using the site to the fullest potential. But I love the freedom of it, and the photos have spawned more than one story idea. 😉 Unlike other sites, you don’t have to hover over an endless stream. Come and go at will. But it is another cog in the evolving social media we as authors can use as it best fits us.

  5. Great info, Jenn! I don’t so much “whittle” at Pinterest as “dabble.” I need to get back into it. I had no idea about the “collaborate” options of sharing a board. And I love the Scavenger hunt idea! Fun. 🙂

    • jbrayweber says:

      LOL…dabble…You crack me up, Anne Marie. Yeah, I had planned on using the scavenger hunt idea when I have a new release coming out. And collaborating is a good way to get your covers in front of readers.

  6. June Love says:

    Jenn, what an informative post. I joined Pinterest last year when I was planning a rehearsal dinner for my godson, but haven’t been back on it since. I am weak and I could see a potential addiction. However, I never really gave much thought to what it could for me career-wise. I absolutely love the storyboard idea. Now, if only I can remember my password…

    Thanks for a great post. Off to tell friends to come read.

    • jbrayweber says:

      Ha! Can’t help you with your password, June, but I excited that you enjoyed the post and found it informative. I’m looking forward to seeing you there.

  7. Rita Henuber says:

    Thank you for this Jenn. You made it so easy I may have to sign up.

  8. Vanessa Barneveld says:

    Thanks for this, Jenn! I adore Pinterest. When I first joined, I was addicted immediately. So much so that I deleted my account when I realised how much time I was spending on it! I rejoined recently, but I’m less rabid about it. I find it’s a great way to find new recipes.

    • jbrayweber says:

      Ha! I completely understand, Vanessa. I find that if I need to compress, I just mosey on over to Pinterest and browse for untold amounts of time. And I’ve found some great recipes, too. You don’t normally find me in the kitchen, but there have been too many great recipes I’ve just had to try. In fact, this weekend I baked a Key Lime Cake for my DH’s birthday – the recipe came from Pinterest.

    • June Love says:

      Oh, yes, the recipes. I love the recipes. Like you, I had to back away from the site. I didn’t have to delete my account because other things pulled me away. I’ve been afraid to go back. lol

  9. Ella Quinn says:

    Very timely post. I have pictures that I’ve taken while researching my current WIP. So now I’ve set up my account. I’ll be good to go as soon as I figure out how to upload the pictures.

    • jbrayweber says:

      Uploading is very easy to do. In fact, navigating the entire site is easy. Too easy, I’m afraid. LOL. Thanks, Ella. Have fun posting.

  10. Shea Berkley says:

    This is really great, Jenn. I’m terrified I’ll get obsessed. I know too many people who are. If I only had more time, but I have so little of it, I’d rather write when I’m on the computer. One of these days I will check it out, though. I have friends who pester me too much not to. 🙂

    • jbrayweber says:

      Discipline, Shea. It takes discipline. LOL. These days, I don’t have time to get obsessed. But if I didn’t write long hand, I’d probably be too tempted to jump on and see what neat things have been posted.

  11. Diana Layne says:

    I gotta bookmark this. Yes, I’m on; no, I’m not utilizing it as well as I should. One of those things on the to-do list. I do see people following me and repinning my stuff so I’m doing something right, I guess, but I need to really flesh it out and get the info on my website too.

    • jbrayweber says:

      Agreed. Flesh it out first and see what parts will be useful to you. Though I know enough about Pinterest and what it can do for me, I am also aware I could be doing more, too. And like, you, Diana, I will.

  12. I love Pinterest!!! These are great tips, Jenn!

  13. Great post, Jenn and great tips! I have basically piddle around with Pinterest since I joined, but this post is inspiring me to get a bit more organized and purposeful with my boards. Copying this into a printout so I can add it to my writer’s notebook.

  14. I did open an account on Pinterest, but I don’t really use it. I’m still not quite sure how it works. It looks fun but I think I need someone to show me it’s potential.

    • jbrayweber says:

      Just try to have fun with it, Carole. Maybe after you get used to pinning, you’ll have a groove that will work for you. I imagine like any social media site, it may or may not be the outlet for you to reach readers, fans, and friends.

  15. Elisa Beatty says:

    I’m still scared of Pinterest…though I did go look at some of the gorgeous stuff on Elizabeth Essex’s boards and thought it was pretty amazing!

    Someday, someday….

  16. Sharla Rae says:

    I’ve heard a lot about Pinterest but never have understood what all the who-ha was about. Now I know. Thanks.


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