Search:
 
 

Using Holidays to Help You Promote

Happy Holidays, everyone!

As authors, we are always looking for ways to promote our work in a non-in-your-face type of way. Holidays are an easy way to help you gain some personal and professional exposure. Here are a few ideas for using holidays as your promotional theme.

  • New Years goals setting post on a blog

  • 10 ways to woo your love on a St. Valentine’s Day FB post

  • Sharing how the Leprechaun visits your house

  • Easter Egg hunt on your website with a prize for the most eggs found

  • Mother’s Day tea party – either a live stream on FB or a real tea party in your community

  • How to make a DIY project for your Dad or live stream a Summer Solstice party

  • Celebrating the summer and trips you are taking in a newsletter

  • Back to school giveaway with one of your books and personalized pencils

  • Halloween Trick or Treat blog hop

  • November “I am thankful” posts on FB

  • Holiday Cookie Exchange FB/Blog Hop

These are just a few ideas to get you started. Use holidays that are important to you or discussed in your books. Describe and celebrate aspects of ancient holidays like Beltane and Samhain to show readers the historic details you’ve researched. Have fun with it.

Today and tomorrow, 32 historical romance authors are sharing their favorite holiday cookie recipes on a blog hop that I set up. It was not too difficult. Here’s a quick How-To.

How to Set Up a Blog/FB Hop

  1. Decide on the dates, theme, and grand prize/prizes.

  2. Set up a google doc on which authors can sign up with their links, prizes, and whatever else crucial to the hop (like cookies in my hop).

  3. Invite authors to participate with an e-mail or message. Give them the google doc link and your PayPal address if they need to contribute a small amount to the grand prize (usually along with one of their books).

  4. Create a graphic with the authors names on it. Distribute to the authors.

  5. Create an event on FB (make certain you mark it Public at the beginning of setting it up. You can’t change a Private event to Public event after you choose). You will need to make a simple list of instructions for hoppers to follow to list on the event page. Wait until the actual event to post the author links since they will not be ready yet.

  6. Find other places where the hop information can be listed. I chose my web site landing page and a FB page that my publisher runs. And I’m placing it on here (sneaky : ).

  7. Gather all the author links and create a list. Send out the list to the authors for them to place with their posts so that readers can keep hopping after visiting them.

  8. Advertise the event on social media. I am also running a small ad with FB. Ask the authors to advertise.

  9. The day before, remind the participating authors to get their posts ready for the hop.

  10. On the day of the hop, check all the links to make sure they lead to where the authors want readers to hop. Fix any links that aren’t working.

  11. Keep track of the reader entries for the grand prize. I have participants e-mailing me a completed list of cookies to enter the grand prize drawing. I set up a folder to where e-mails with a specific subject line will transfer.

  12. After the hop is over, randomly pick one winner and send prize. If all authors are sending prizes, send the winner’s e-mail address out to all the authors. Thank everyone for participating.

This is a fun, cheap, and relatively easy way to gain some exposure by engaging readers and inviting them to your web sites or FB pages. Below is a link and graphic for the Cookie Exchange Hop. If you hop and collect all the cookies, you can enter to win $160 gift card (just $5 from each author) and thirty-two digital books.

 

Join in! You are eligible to win too! Holiday Cookie Exchange Hop Link

Do you have any ideas to share for promotion using holidays?

 

 

 

Do you believe in writer’s block?

I was on a writer’s panel last week, with authors from a mix of genres. Children’s books. Memoirs. Poetry. Romance. One of the questions the moderator asked was: Do you believe in writer’s block? If so, how do you get past it? After the votes were counted, we had three who believed and four who […]

Building A 17th Century Costume

Have you ever wondered exactly what it feels like to wear the huge ensembles of silk and embroidery that the ladies in the English court used to don in the 17th century? I think about it often, because I write about women wearing stays and layers of draped fabric in my books. At a reader […]

Laughing in the Face of Danger Pt. II

The Hows and Whys of Using Humor to Freshen your Prose, Strengthen your Story and Deepen your Characterization. Oh, and hook your reader! DRAMA APPEALS TO EMOTION, WHEREAS COMEDY APPEALS TO THE INTELLECT In LAUGHING IN THE FACE OF DANGER PT I, we talked about the key principles of comedy and how to incorporate them […]

Anniversaries – Powerful in Life, Powerful in Books

We all experience anniversaries, dates that come around every year. In fact, we are born with one! Our birthday. Anniversaries fall into two main categories: celebratory and remembrance. Celebratory anniversaries are easy to spot: birthdays, wedding anniversaries, adoption days, first kiss date, day your book releases… Remembrance anniversaries are trickier. We’ve all had days we […]

Thankful Beyond the Usual

Tomorrow’s the day. Many of us in the US have been rushing around gathering food, packing it away in every little inch of our over-worked refrigerators. Others of us have been filling suitcases and making travel arrangements, bravely venturing out on the road during the busiest travel-time of the year. We find ourselves frantic, exhausted, […]

The Ingredients of a Christmas Romance

Romances have often been accused of being formulaic, and Christmas romances?  Oh baby, those might be the most formulaic of all – but I still devour them every holiday season, both in book form and on the Hallmark Countdown to Christmas.  And I am certainly not the only one.  Those suckers are successful because they […]

Laughing in the Face of Danger Pt. I

KEY PRINCIPLES OF COMEDY “Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.” —Joss Whedon Comedy, like romance, is an art form that is oft maligned. And while most comedy has the advantage of added elements like facial expression, voice intonation, timing, and body language, […]

MY SPACE DIED

If you read my blog last week, you know I began to dissect my life, trying to learn what is crushing my muse and acting on the beasts. One of the things was my writing space.  With the pool closed and the last tomato is picked and the weather is turning frosty, my writing spaces […]

What Outlander Taught Me About Writing.

If you are not acquainted with the Outlander books and Starz series here’s a quick rundown. The first of Diana Gabaldon 8 books was published in 1992. The TV series first aired in 2014 and is now in the 4th season.  It’s about a woman, the Sassy Sassenach, who sets her clocks back too far […]

POV for Beginners, Part 2

Yesterday we began our discussion of POV with a look into Third Person (Limited & Omniscient) and Second Person.  Today I’d like to delve into the one that has been giving me fits as I attempt to master it – First Person.  I recommend you catch yesterday’s blog, but as a quick refresher, point of […]

Point-Of-View for Beginners, Part 1

Lately I’ve been thinking a lot about point of view (or POV as you will often see it abbreviated).  I was recently asked to write a book in a point of view that is not my usual (first person rather than third) and it has been a challenge, but also made me hyper conscious of […]

“We the People”

Today, Nov. 6, is Election Day in America. I came up short trying to find an original and heartfelt way to urge my fellow American citizens to vote. Instead, I’d like to recommend watching this informative and non-partisan feature, which aired on last week’s CBS Sunday Morning (8:06, YouTube).  Teachers, historians, and Supreme Court justices […]

The Four-Letter Word I Fear

The Four-Letter Word I Fear For the past several months I’ve been in a slump. Now understand, I’ve been in slumps before and always found a way to work my way out of it, but this nose-dive in my creativity felt different. Was different. I found myself redirecting my energy to anything but sitting down […]

November 1 is National Author’s Day.

Happy Author’s Day. Authors have the best jobs ever. We love what we do. We blend our joy and pain with random made up stuff. We twist and swirl it around in our brains then put our hands on the keyboard and the joy, pain, and random stuff flows from our finger tips forming words […]

Christmas Revels 5 duo…

Where Kate and Louisa spill the inside scoop on an anthology Kate: Well, Louisa, we’ve launched the fifth Christmas Revels anthology. For those who don’t know, these are unrelated Regency romance novellas taking place at Christmastime where it is always snowy and happily-ever-afters are assured. Louisa: The fifth! And they said it wouldn’t last. Groups […]

Reader Cons

Have you ever attended a reader-oriented conference? One that is centered around readers instead of writers? For the first ten years of my writing career, I only attended writer conferences (Moonlight & Magnolia, RWA, etc), but recently I’ve branched out to reader conferences. They are so much fun! Really, they are a weekend full of […]

That…Was…Jeopardy!

First off, I want to thank everyone so much for the enthusiasm and support.  Honestly, I was a little freaked out by the whole national television thing, but everyone getting so excited to watch made the experience even more amazing.  I wasn’t sure I was going to watch it live last night (nerves!), but I […]

This… Is… Jeopardy!

I can’t spill any of the details yet, but I wanted to swing by with a drive-by post to say that I’m going to be on Jeopardy tonight!  Aaaahhhh!!! I’ll be back tomorrow to spill any details you want, but if you want to watch tonight and play along with insider info, see if you […]

Winners Announced for the 2018 MAKE IT GOLDEN Contest!

Oh, my goodness, Finalists!! You nearly broke the Rubies this time!  This was the toughest final vote we’ve ever had.  Truly, we could happily award our top prizes multiple times over…but we forced ourselves to choose just our top three entries each, and then made the razor-thin distinctions needed to come up with our winners.  […]

ONE MORE WORD OR MAYBE JUST ONE WORD

I realized only minutes ago (Sunday evening 10:30 p.m.) that I scheduled to blog here at RSS on Monday. In a panic, I found this blog I wrote almost ten years ago (now updated) and realized that my life has changed a lot since then but also, I’m just as busy. I’m still working outside […]

Back to Double Digits

Well, here we are. October is upon us once more. We’re in the double digit months and I, for one, have no idea how this has happened. Wasn’t it just New Year’s? And right after that Easter? And boy, wasn’t Memorial Day a blast? Since my year has whizzed by faster than a Fourth of […]

Finalists Announced for the 2018 MAKE IT GOLDEN Contest!

It’s time to announce the top ten finalists for the 2018 MAKE IT GOLDEN CONTEST!! Finalists: be sure to post your EXPANDED entries in the comments below (a maximum total of 250 words, starting with the exact opening lines you showed us already, plus what immediately follows) by 12:01 a.m. PACIFIC TIME October 4 to […]

Prep NOW for NaNo (and the 2019 Golden Heart)!!!!

It’s October, and that means it’s time for NaNoWriMo!!! Silly Elisa, some of you may be saying right now. National Novel Writing Month is in NOVEMBER, honey. You’re jumping the gun. But nooooooo, my friends. I’ve learned through trial and error (lots and lots of error) that waiting until November 1 to get started is […]

The Definition of Done

A few weeks ago, I wrote about rewarding yourself to help train your brain to get into a productive, creative mode and the value of not moving the goalposts on yourself – but that can be easier said than done when you’re doing something as subjective as writing.   How many of you (like me) have finished […]

Subscribe to the Blog

Coming Soon on the Blog

Newsletter Signup

Find the Rubies

The Rubies don't have any appearances scheduled. Please check back soon!