Posted by Heather McCollum Sep 12 2013, 1:05 am in cancer, cross-promoting, Ovarian Cancer, Passion, promotion, writer's life, writing
What are your passions? Writing has been one of mine since my 2nd grade teacher published my Christmas story in the local paper. Eventually I became a mom and my priorities shifted to include my growing family. I became supermom, ready to turn frowns upside down with my arsenal of homemade puppy-dog-face cookies and castle cakes. Other interests crowded in, but for the most part, family and writing remained my top passions in life.
Castle Birthday Cake
Two and a half years ago I was given a third. I woke up in a hospital room to the words “it’s cancer” and life thrust me onto the most brutal topsy-turvy rollercoaster ever imagined. Teal ribbons, weekly chemo infusions, pills, doctor’s appointments, mouth ulcers, CT scans, shedding of ALL hair, a mailbox filled with get well cards, casseroles, flowers left on my doorstep, pain, panic, “who will you play with in heaven, Mommy, if I’m not with you” became my life.
When I first saw the chemo ward at the hospital, and all the bald, tired people hooked up to beeping machines with bags of drugs snaking into their bodies through various tubes, I cried on my husband’s arm. “They look dead, and I’m going to be one of them.”
What I didn’t realize at the time, but discovered quickly, was that those people are warriors, battling with everything they’ve got. I was proud to get to know them and to become an Ovarian Cancer Warrior, fighting for my right to live and be a mom, daughter, friend, and wife, fighting a beast that stalks women silently.
OC is the deadliest of the GYN cancers as it is the hardest to detect. I was diagnosed because I happened to mention some pelvic pain and mild bloating to my general practitioner when I went in for a possible broken hand. So I was diagnosed at stage IIc with a 70% chance of living 5 years. If I’d waited a couple more weeks, it could have easily moved to stage III with only a 20% chance to survive 5 years. So early detection of these whispered symptoms is crucial to survival.
Suddenly I had a new passion. My husband and I started the SHOUT Against the Whisper campaign with a mission to educate women about the whispered symptoms of this terrible beast. So…I have three passions in my life: writing, my family (although I’ve retired my supermom cape), and OC Awareness/Cancer support.
Me & my Highland Hero
One thing we can do, as passionate people, is to blend our passions together in a way to enhance each one. But doing so must be done thoughtfully.
My third book was about to release when I started chemo. Part of me wanted to scream “I have cancer; buy my book!” But the sane part of me knew that wasn’t appropriate (unless perhaps I was writing cancer books, which I plan to do BTW).
I swore to God, the universe, and to my friendly kale juicer that I would use all my talents to educate and help save women if they would keep me alive to do so. I am a public speaker and I write, and I plan to use my skills in any way I can to spread the warning, not just because I swore back in those grim days, but because I’m genuinely passionate about not letting cancer win.
So in the back of my books, I list the whispered symptoms. When I do book signings or workshops or interviews, I give out symptom cards and ask for articles to list them. This type of cross-promoting is very appropriate.
However, this doesn’t always work in the reverse. When on the chemo ward, if someone was reading a romance, I would tell them about my books, quietly and in conversation. I donated some to the ward. At my OC Awareness events I might give away books for collected donations to OC Research or Education, but it is a minor part of the big push of alerting women on how to save their lives. Every time I try to cross these two passions in my life, I must be thoughtful, because promoting my writing in the face of suffering can come across as crass and just plain wrong. Which can completely turn people off to your work, something that should be avoided, obviously, at all costs.
Some passions hit around the same level on the emotional/life importance barometer and can be intertwined easily. If you are passionate about wine and wine features in one of your books, touting your book to wine lovers, on Twitter or FB or in person, can be appropriate after you’ve set up a friendly relationship with them. You still must remain thoughtful so as not to come across as only being an advertisement, but the promo is less tricky than trying to sell romance books to someone who is fighting to stay alive.
Healthy Mom Again!
I am now finished with 15 months of chemo and am getting my life back in order, though I will never be the same. I’ve learned too much, felt too much, to be the same. Actually I think I’m better for the experience. In some ways cancer has connected me to readers. One woman wrote to me after reading the acknowledgments at the end of CAPTURED HEART where I detail out the symptoms. She was an OC survivor herself and thanked me for putting the symptoms out there in the world. I think she will be a reader of mine for life now. Sometimes there is cross-promo between very different passions, even passions that fall on very different levels. But it is something that cannot be forced.
So when you take stock of your life and your own passions and interests, do think of ways to use them to help promote your writing, but please remember to do so thoughtfully. What ways have you been able to cross-promote your passions?
Since it is Ovarian Cancer Awareness month and because I think it is appropriate, below is a list of symptoms. They are mere whispers in a busy woman’s life, but you must slow down long enough to notice when something doesn’t seem right. If you have questions, please feel free to contact me at Heather@HeatherMcCollum.com or on my Ovarian Cancer Awareness FB page: https://www.facebook.com/SHOUTagainsttheWhisper or through my web site www.HeatherMcCollum.com .
Symptoms of Ovarian Cancer:
Bloating, Pelvic Pain, Feeling Full quickly while Eating Less, Urinary issues.
Other symptoms may include fatigue, constipation, pain during intercourse, menstrual issues, indigestion, and back pain. If you have a symptom for 3 weeks or more, see your GYN for a pelvic exam.
If something feels abnormal, a trans-vaginal ultrasound and a CA125 blood test should be ordered. If you have a mass to be removed, your #1 way to survive if it is cancer, is to have a GYN Oncology Surgeon remove it.
Posted by Heather McCollum Nov 13 2012, 12:01 am in cancer, goals, reaching goals, writing
We are almost half way through November – National Novel Writing Month. Have you been writing frantically? Or has life dropped boulders all over the road, tripping you up and slowing you down?
Let’s talk about goals. I have writing goals, but they fall second on my list. My #1 goal is to get my life back. My old life was taken from me in April 2011 when the “you have cancer” bomb blew up in my face. Major surgery to remove all my girlie parts (that’s what they do with ovarian cancer), fifteen months of chemo, and lots of teal t-shirts later – I have beaten it.
Yes, victory is wonderful, but even with victory there is collateral damage. I gained 40 pounds from all the steroids I took to keep my body from freaking out while being poisoned by chemo. One of the chemo agents was a neurotoxin, so I have total body nerve damage and inflammation. I went from running with my dog everyday to hardly being able to walk. Each step hurts like someone has beaten my feet with a baseball bat. Some nights I wake several times because the pain, from regenerating nerves, aches so badly in my teeth, legs and shoulders that I can’t sleep.
Make sure your goals are really important. My #1 goal is to reclaim my healthy body. It is something I don’t just want to do, I must do it. I can’t be the mom I was to my three young kids without it or the woman my husband fell in love with. I can’t be a helpful daughter or a drop-everything-when-you-need-me friend. And I totally suck at dealing with constant pain. So I must reach my goal.
Each morning I wake knowing there will be pain. So I’m prepared. I keep special slippers by my bed so I can step right into them. I still end up wobbling to the bathroom like I’m walking on hot coals, but they help. I lay my work out clothes out the night before so I just put them on. If I had to walk back across my room to find them, I might not do it. I get ready before the kids get up so I have some time alone while I work the worst out of my shoulders and legs.
I have a routine. Yoga. I both love and hate yoga. It hurts – enough said. But when I get through the slow stretching movements, amazingly I feel better.
I have a back-up plan. Once the kids are off to school, I walk the dog unless my feet hurt too much and then I ride a stationary bike. When you have a back-up plan it is easier to stay on track.
Accountability. Twice a week, on set days, my friend helps me work out with weights to build up my muscles and strength. Having a partner, who knows your goal and is willing to help you reach it, is golden. We are also friends on a calorie/food tracking free app (My Fitness Pal) so we can e-mail each other encouragement.
I learn and read to stay on track. There are tons of people out there who know more than I do about maintaining an über healthy lifestyle. So I read what they have to say, and I try some of it. Yes, I’m a juicer. I juice kale and fruit almost every day (and I drink it : ). I’ve brought toxin neutralizing plants in the house and managed to keep them alive. I avoid nitrates, tephlon, and pesticides like they could kill me (because they could!). I do everything I can NOT to invite cancer back into my cancer-prone body.
I do even when I don’t feel like it. That would be the discipline part. I don’t feel like getting out of bed every single day because it hurts every single day. I don’t feel like starting the yoga DVD and I don’t feel like juicing the whole veggie aisle at Whole Foods all the time. But I do anyway. When you have a goal that you really, truly want to reach, you must follow your plan even when you don’t want to. You put on your big girl panties and just do it.
I reward baby steps. I’ve lost twenty of the forty pounds I gained and my strength has improved. That there is reward in itself! My pain is still here – damn blasted nerves! But at least I’ve taken twenty pounds off my poor feet.
I also take time out of my busy day to enjoy life. If I do my routines and eat well, I reward myself with a hot bath or some dark chocolate (which is also healthy for you BTW). Today I took the dog and kids to walk under the autumn foliage at a park. I LOVE doing that but never have the time. So today, I stole the time. Yes, I got less writing done, but that comes second on my goal list.
1. Okay, what are your goals? Write them down or know them by heart. Make sure it is something you REALLY want to accomplish.
2. What is your plan for reaching your goal? Be prepared, have a routine, learn how others have reached the same goal.
3. How can you measure your progress? Is it pounds, inches, words written, bulbs planted, grades?
4. Do you have a back-up plan and a partner to help you maintain discipline?
5. How will you celebrate as you reach each wrung on your ladder to success? Don’t forget this part or you won’t last to the end. Every good manager knows, if you want people to push the limit and reach a goal, you’ve got to pat them on the back on the way there. Praise and celebration is good for the soul and the goal : )
Reaching a goal requires determination and discipline. Beating and recovering from cancer teaches you both, although I truly can’t recommend it. A less painful way to learn to reach your goal is to follow the above steps. Just put one foot in front of the other and climb, and I will definitely see you at the summit! I’ll bring the celebratory chocolate (and kale juice)! Hugs! Heather