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Posts tagged with: branding

Ruby Release: The Sweetest September by Liz Talley

Amy_SweetWelcome, friends, to the party I’m throwing for myself. Presumptuous of me, huh?

But, oh well, today is a great day to celebrate, Friday and all that, so I figured why not throw a release party and invite all of you?

The Sweetest September is my 13th book, and I’m banking on it being lucky ’cause I’m positive that way. And not only am I celebrating another book released into the wild, but I’m celebrating a new me. Yeah. A new Liz Talley.

Once upon a time….a long time ago (aka, when the fab Liz Bemis set up a website design and promotions business) I put myself out there as Liz Talley, Romance Through the Seasons. Liz and I thought long and hard about what I wrote and she came up with a really cool idea based off some images I gave her. She’d asked me to think about my writing and what I wanted to represent to potential readers. I immediately hit upon the seasons idea because at that point, I liked to chose a different season in which to set my books. And the image that I finally settled on was a tree. I liked the imagery – the growth, renewal, and, well, trees are pretty awesome. So she came up with a website in which there was a tree and it changed with the season. It was very cool. Really.

And then I got a few more books under my belt, and Liz said, “Maybe we need to freshen your look” and so we did. She created an fantastic set of seasons that changed accordingly.

And it was good.

But this spring, I attended RT in New Orleans where I received the Reviewers Choice Award for Best Superromance (humor my bragging – I’ve never won anything before). At the book signing I sat next to the energetic, sexy Damon Suede (I say sexy because I don’t have a chance with him…and he’s totally cute).  Anyway, over the course of me taking pictures of him with his fans and assisting him with marking his books with stickers, we talked about the business. At one point, he leaned over and said, “I love your bookmarks.” To which I said, “Oh, thanks.” And then he said something quite transforming -“But they don’t really tell me much about who you are as an author.” Well, I sort sat back (not physically…but in my mind, I totally fell back, mouth open.) I took a deep breath and asked, “Huh?” And because Damon is a kind person, he broke it to me quite gently that I needed a brand that said something about my writing and what I brought to the reader, and while bucolic scenery is nice, it says nothing. I left the book signing hot (it was a bazillion degrees in there), flustered (those lines!) and confused about who I was.

The next day while lunching with my fabulous Rubies, I brought this up and guess what? They AGREED with Damon.

Set me on my ear, I tell ya.

But with my faithful sisters’ aid, I began to really think about what kind of books I write….and what I wanted the reader to expect when he/she first made contact with me.

So I took suggestions – magnolia, Southern, sassy, modern, small town, mint julep, porch swings, cotton fields, plantation houses – and I contacted Wizard Liz Bemis (Yeah, that’s her moniker around here – magic behind the curtain). And she started tossing those suggestions into her vat of creativity. And she came up with this: http://www.liztalleybooks.com

I think it’s the perfect combination of modern and country. It’s bright, sassy, slightly nostalgic and fresh. It’s what I hope people associate with my stories. And since I’m no longer limiting myself to romance, it still fits my overall writing tone and style.

So as I launch this new book, the first in a series set in fictional Magnolia Bend, I happy to say I feel renewed, energetic and optimistic about who I am. Which sounds weird, but y’all know what I mean. We all need a little spit and polish at times, a little fresh coat of paint. Feels good. Gives us a little oomph. So if you haven’t thought about branding and who you are as an author. If you haven’t looked critically at what you’re portraying through your website and promotional items, maybe it’s time you do.

It worked for me….and I’m really hoping I get to sit next to Damon again sometime. Maybe whatever he comes up with next time will land me on a list or lead to a six figure deal. He’s genius…which is why his branding is a light bulb.

So tell me today who you are as an author? Have you every changed your vision?

Oh, and since this is a party of sorts, we need a gift. And cake. Man, I wish I could share some cake with you. But I can give away a present. How about a lucky commenter (Rubies included) wins a $10.00 Amazon card and a copy of any of my books? Oh, and here’s the link to the book on Amazon in case you want to take a peek,. Happy Friday, friends!

 

 

PERFECT. Why Would You Write That?

Last Thursday, Ruby sister June Love started the awesome, lively discussion on how writers handle writing through difficult times, and many writers offered great advice. I stated that my writing was an asylum for me during difficult times, which was indeed true.

My life has been in a funk, to say the least, the last few years. Sometimes, I don’t know which way I’m going and for what reason. I’m sure many of you, if not all, have had times when you’ve felt the same way.

Several months ago, after some heart-wrenching news, I opened my file to continue work on my next romantic suspense—because you need to keep putting one foot in front of the other, you know— and the words simply weren’t there. Tears rolled down my cheeks and my chest was so tight with pain. My fingers were stilled on my keyboard. I just couldn’t bring myself to write and put someone in danger. I needed laughter and love in my life at that moment. So, I did what any sane writer should do. I closed my romantic suspense file and started a new work. It was the best thing I could’ve done.

I found myself submersed in the lives of one down-on-her-luck Charleston, S.C. restaurateur and one yummy maple tree farmer who had one goal.

No. Not to fall in love.

After totally screwing up Thanksgiving, Dylan’s goal is to make Christmas special for his two, small nieces whose parents were deployed overseas and would be absence for the holidays. However, when Darcy Witherspoon arrives in Black Moose, Vermont, his thoughts do turn to the forever kind of love that suddenly seems apparent all around him. My fingers flew across the keyboard, and with my crazy-ass schedule in a little over six weeks I wrote the end to my new holiday novella, PERFECT.

Now, some might question whether writing a contemporary holiday novella, with not a suspenseful word in it, will dilute my brand as a romantic suspense author. BRAND seems to be big a BIG word in the publishing world—a rule of sorts for marketing. To them I say, “I don’t know. I like reading both. Maybe, I’ll bring a non-romantic suspense reader over to the darker side.” And, actually, I think I’m marketing myself—a unique writer with many likes.

All I know is if I hadn’t written PERFECT, I might still be sitting in front of my laptop, getting frustrated, and perhaps depressed because I needed happy, happy and wasn’t listening to my own needs. Instead, I went with my gut, finished a novella that made me chuckle, and while doing so, the oddest thing happened. Near the end of PERFECT my muse turned back to my unfinished romantic suspense.  I’m now ready to dive back into the second of the C.U.F.F series with renewed enthusiasm. I hope to finish the rough draft before the Christmas holiday hits, so that I can work on C.U.F.F.’s third book during the Ruby Writing Fest.

I truly believe if you listen and give yourself what you need, in the end you will be a much happier person.

 

What do you think about the question of an author diluting their brand by writing in different genres?

PERFECT BLURB:

Dylan Kincaid totally screwed up Thanksgiving and now he’s faced with Christmas. Thrown into the frightening role of both mother and father while his brother and sister-in-law are off serving their country, all Dylan wants is to make Christmas perfect for his two nieces. But time is running out.

Down on her luck Charleston, S.C. restaurateur, Darcy Witherspoon is licking a wounded ego when she arrives in Black Moose, VT and meets the handsome Maple tree farmer. Wanting a happy holiday herself, she teams up with Dylan to make a perfect Christmas.

Neither is interested in a holiday affair, but the magic of Christmas has something more everlasting in store for the couple. An absolutely perfect love!

I hope you’ll check out PERFECT over the holidays.  It’s available at AMAZON and will be available at B&N.com soon.

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