Posted by Autumn Jordon Apr 10 2017, 9:00 am in author promotion, Autumn Jordon, blogs, book promotion, craft, writer's life
Recently, behind the red curtain, the question ‘if blogs are history’ came up and a great discussion followed. It’s hard for us to know the correct answer, because our brick counter tells us we have between 650 – 1000 reads a day, which is pretty awesome. And some days, only sisters comment while on others the world speaks up. This same question arose at my local writers meeting this past weekend.
Promotion is a big topic for writers, whether you’re traditionally pubbed or self-pubbed. Blog tours are still on the list of things an author must do, but should they be?
So the questions today are:
Are blogs like the Ruby Sisterhood helpful to the writing community? (Do you love the Rubies?)
Do writers see a ROI on doing blog tours?
Do readers really read blogs?
Please chime in. And if you have blogs that helped with promotion of your work, please share.
Posted by Tamara Hogan Jan 20 2017, 12:00 am in author promotion, book promotion, Free-For-All Friday, tamara hogan
Readers of the Ruby blog may know that I’ve been waiting out a rights reversion timeline with my former publisher. I have good news and bad news.
The good news? I obtained publication rights back for my traditionally-published Underbelly Chronicles books in December! If my plans hold, I’ll be able to reissue those books sometime during the first quarter of 2017, and publish ENTHRALL ME, Tia and Wyland’s story, later this year.
The bad news? I haven’t published a book in over three years – eep! – and what little insight I had into promoting indie books – any books – is woefully obsolete. It must be said, I suck at promotion. As a lifelong Minnesotan, and a massive introvert, I probably come by this honestly, but I loathe inflicting promotion on others, and I’m really good at ignoring promotion I might see or receive.
/wincing/ Yeah, I know…. #PROMOFAIL
So that’s where you come in! I’d love to pick your brains. As authors, where and how you promote your books? As readers, how do you learn about new books in ways that don’t annoy you?
A few questions to kick things off:
- Is “first book perma-free” still a thing?
- Do you place ads? Notice others’ ads? If so, where?
- Blog tours: Worth the time, or not?
- Publicists: do they provide value?
- Social media: what role does it play in your promo strategy?
- Amazon-only, or wide release? Pros and cons
- BookBub: still the Holy Grail of ad buys, but can you recommend alternatives?
- Contests and giveaways: what, if anything, do readers value?
- SWAG: useful or not?
- Signings and personal appearances: do readers actually care?
I hope this post kicks off a lively, wide-ranging discussion, and ultimately serves as a resource for others who might have some of the same questions I do.
Thanks in advance for your input!