Posted by jbrayweber Mar 5 2013, 2:00 am in author marketing, Authors and Pinterest, authors and social media, pinterest
I’m a visual person. I learn, imagine, and write visually. So it might come as no surprise that I love to whittle away time on Pinterest. Of course that might just be an oxymoron, as I don’t have much time to whittle.
The images and photography I have seen on Pinterest are amazing, breath-taking, heart-wrenching, useful, arousing, and inspiring.
But Pinterest is another social media site. And like all social media sites, there are opportunities for authors to market themselves.
Here are a few tips for making Pinterest work for you.
Indentify yourself! Fill out the About Me section. Don’t forget to add links!
Author of dark, steamy, and adventuresome historical romance.
Visitors to my page will discover who I am and where to find out more.
Optimize driving traffic to your page by using keywords and board categorization.
Ex: Board Title: Pirates
Categorization: Film, Music, Books
This narrows down searches, making it easier to find images. Go one step further and use keywords for individual pictures.
Title and describe boards to segment your target market and/or audience.
Ex: Romantic Suspense, Fashion, Holiday Ideas, Recipes, Books on Writing Craft, Movies That Inspire Me, etc.
These different boards likely have different audiences. Take it further and describe the boards.
Ex: Board Title: Gothic, Steampunk, and Fantasy
Description: Images encouraging the fanciful illusions of my paranormal muse.
Pin imagery that reflects you, your personality, and your brand.
Use boards to your advantage – generate storyboards for WIPs, create boards dedicated to each of your books, add music videos that inspired books or characters, develop boards of your favorite authors; the possibilities are endless.
Link book covers to your website or directly to buy sites like Amazon. Back link pins to your website or blog.
Use Pinterest widgets on your blog and website. Find various, nifty widgets at the Pinterest Goodies page.
Engage – repin, like, comment, respond, and follow. It’s a social media golden rule.
Welcome and Encourage comments – Ask users a question or comment about your pin to generate interest.
Ex: Tell me what you think about this book cover?
Cross promote using social media integration. Pinterest has made it easy to like, tweet, and share pins. Plus, it is a great way to build an audience.
Pin what’s trending. The reasoning? More exposure, of course.
Quality over quantity – don’t pin for the sake of pinning. Oh, it’s easy to do. Pinning can be quite addictive. But as authors, this goes back to what defines you and your brand. Besides, I’m quite sure there is not a Pinterest Anonymous group available…yet.
Collaborate with others – create (or join) boards that allow other users to upload to, as well. These boards might include Great Romance Novels, Paranormal Books, Author Blogs, Books I Love, etc. The options are infinite.
Think out of the box – from your blog, website, or other social media sites, hold scavenger hunt, a best photo caption contest (be sure it’s your photo or a royalty free photo), or other fun method to bring and engage with fans to your Pinterest page.
Practice general social media etiquette – Avoid blatant self promotion, always be polite, and credit the sources.
Visit Often! It’s all about exposure and engagement!
Want to connect with Rubies on Pinterest? Check out these Pinterest-Loving Rubies!
Jennifer Bray-Weber http://pinterest.com/jbrayweber/
Anne Marie Becker http://pinterest.com/annemariebecker/
Jeannie Lin http://pinterest.com/jeanniexlin/
Dianna Layne http://pinterest.com/dianalaynebooks/
Laurie Kellogg http://pinterest.com/kellogglaurie/
Vanessa Barneveld http://pinterest.com/discordandrhyme/
Elizabeth Essex http://pinterest.com/elizabethessex/
Lindsey Brookes http://pinterest.com/lindseybrookes/jimmie-joe-johnson-manwhore/
Autumn Jordan http://pinterest.com/autumnjordon/
Hope Ramsay http://pinterest.com/hoperamsay/
Cate Rowan http://pinterest.com/caterowan/
Louisa Cornell http://pinterest.com/louisacornell/
Darynda Jones http://pinterest.com/darynda/
Do you Pinterest? Got Pinterest tips you’d like to share? How about Pinterest questions? Let me hear from you!
Note: Portions of this blog originally appeared on MuseTracks.