My Low-Key Book Release Plan

Those who read my blog post on redefining success realize I’m not necessarily apt to follow conventional publishing wisdom because I don’t publish frequently enough for conventional wisdom to apply. That said, on October 9 I’m releasing my first book in four years.

Allow me to introduce Tia and Wyland!

They say that opposites attract, but this is ridiculous…

Vampire journalist Tia Quinn is young (by vamp standards), curious (even by reporter standards) and sitting on some information that could threaten civilization as she knows it. She’s honor-bound to share it with the Underworld Council’s chilly Vampire Second, an ancient vampire more powerful than she can imagine…and who’s hotter than hell. He’s also burdened by duty and taciturn to the point of grimness but when a stalker breaks into her house, Wyland insists on keeping Tia close until the perpetrator is caught.  

Wyland’s life is exactly the way he likes it — solitary, calm, predictable. Then Tia moves in, turns his staid bachelor household upside down, and wakes his libido from its hundred-year nap. She’s too alluring, too damn young, and hell on his self-control—especially when she cheerfully informs him the attraction is mutual. But the last time he let his heart overrule his head, his people paid the price. He can’t make the same mistake again.    

As they work together to neutralize the threat, Tia and Wyland soon realize that not only do opposites attract, but that the end result can be positively magnetic… 


After four years spent sitting on the bench, my primary goal with this book is simply to get in the game again. To reintroduce myself to readers who might have forgotten I exist. So, here is my low-key book release plan!

PHASE ONE: The Underbelly Chronicles “goes wide”

Earlier this month, I re-released the existing books in the series, TASTE ME, CHASE ME, TOUCH ME, and TEMPT ME, at Barnes & Noble, iBooks, and Kobo in addition to Amazon (Kindle/paperback).

PHASE TWO: Outsourcing Decisions for ENTHRALL ME

Though I have a software development background and have been known to hack out my own HTML on occasion, I am unable to produce professional-looking graphics. Kim Killion to the rescue!

Kim designed all the covers for my re-issued Underbelly Chronicles series – the ENTHRALL ME cover was literally “one and done” – so when it came time to outsource other graphics work, The Killion Group was a natural choice. 

First, marketing/PR materials.  Kim developed the following graphic based upon a ratty-looking sketch I made. I’m using it for bookmarks, social media headers, social media posts, and a print ad you’ll see in the Oct. 2017 RWR. (Thanks again for the blurb, Darynda!)

Second, reviews. Though I’ll contact some bloggers directly, I’m giving The Killion Group’s Book Blast PR service a try. With this service, a member of Kim’s team sends my press kit and a review request to a curated group of book-loving romance reviewers and bloggers, inviting them to help celebrate ENTHRALL ME during its release week, Oct. 9-13, 2017 by posting a review. We have a couple of requests so far. Stay tuned!

Third, I booked a NetGalley Co-op slot through The Killion Group. In the interest of simplicity, the co-op is scheduled for October, my release month, so people can post their reviews immediately rather than having to wait for the book’s “Pre-Order” status to change.

I’m not putting a lot of time, effort, or resources into building pre-release buzz for this book. Sales are sales; I don’t care when they come. Hitting a list isn’t on my radar. Nudging this book into the world is.  


As Ruby Sis Heather McCollum mentioned in her awesome release planning post a couple of weeks ago, I too used Canva to whip up some simple promo pieces to use on social media. An example:

I’m still tweaking the Canva graphics. Personally, I think the text is still too small. Opinions?

I don’t plan to do a blog tour, but closer to release time you’ll see me at a few blogs, and on Facebook and Twitter. I’ll probably break down and produce a newsletter, if only to let my long-suffering subscribers know why I dropped off the face of the earth for four years…

On Monday, Oct. 9, Ruby Sis Vivi Andrews/Lizzie Shane will host a release day Q&A with me here at the blog. Thanks, Vivi/Lizzie! 

A thousand thanks to Spark Creative Partners’ April Reed, who finished my website updates lickety-split….including posting an excerpt from a scene where Tia and Wyland visit the Minnesota State Fair. 🙂    

For those so inclined, here are some ENTHRALL ME pre-order links!!

Amazon | B&N | iBooks | Kobo

(Paperback available soon, all * gulp * 480 pages of it…) 

Rubies and readers, thank you so much for keeping me sane during the last four years! To celebrate sanity and sisterhood, today I’ll give an ENTHRALL ME eARC (Mobi, EPub, or PDF) to one randomly-selected commenter.

Today’s question is a simple one: What are you reading right now? Give an author some love.


Tamara Hogan is the award-winning author of The Underbelly Chronicles paranormal romance series. An English major by education and a software and process engineer by trade, she recently stopped telecommuting to Silicon Valley to teach, edit, and write full-time. Tamara loathes cold and snow, but nonetheless lives near Minneapolis with her husband and two naughty cats.
Her debut, TASTE ME, won a Daphne du Maurier Award for Mystery and Suspense, was nominated for the Romance Writers of America’s Golden Heart Award®, and won Prism Awards for Best Dark Paranormal, Best First Book, and Best of the Best.

20 responses to “My Low-Key Book Release Plan”

  1. Woohoo!!! I am so excited about this release and I feel so lucky that I got to read an advanced copy.

    You guys. Enthrall Me is SO GOOD. LOVELOVELOVELOVELOVE. (Always a good sign when you finish the book at 5 in the morning because you kept wanting just one more chapter…)

    Congrats on the upcoming release, Tammy! It’s amazeballs.

    • Tamara Hogan says:

      Vivi, I’m so glad you enjoyed it! Honestly, I kinda gulped as I sent the file off to you. It’s been so long since I sent a book off into the world that I felt like what I imagine a parent feels, sending their child off to kindergarten! 🙂

  2. Hope Ramsay says:


    Congratulations on this new book! Wishing you lots of sales and lots of new readers. As for what I’m reading right now: One of Lizzie Shane’s wonderful books. 🙂

    • Vivi Andrews says:

      Awww, yay! I hope you enjoy it, Hope! 🙂

    • Tamara Hogan says:

      Thanks, Hope!

      My husband had hip replacement surgery earlier this week, and of course I brought my Kindle with me to take my mind off what was happening in the operating room. One of Vivi’s earlier titles, “Super Lovin’,” hit the spot. Such imagination! And I just love her voice. 🙂

  3. Congrats on the new release! I love opposites attract stories and will click the pre-order button today.

    As far as opinions on your Canva graphic, yeah I think the print is too small but the first line hooked me to squint.

    Reading; I’m listening to Brenda Novak’s Hanover House while I walk, and reading both Barry Eisler’s A Lonely Resurrection and Racheal Brimble’s Ethan’s Daughter. I like lighter books (no murders) before bed. LOL

    Wishing you many preorders, sister.

    • Tamara Hogan says:

      Thanks for confirming my impression about the font size, Autumn.

      One of the pieces of information I was asked to provide in the press kit I sent The Killion Group was about romance tropes – “Which romance tropes might describe your book?” Mine were “Opposites attract,” “May/December romance,” and “Celibate hero.” It occurred to me that performing this exercise much earlier in the writing cycle would be a very useful thing.

      Live and learn!

  4. Kate Parker says:

    Congrats on the new release! I hope you’ll come back later and tell us, along with Heather, what worked and what didn’t. Always good info. And I know you’ll do brilliantly.

    I just finished The Merchant’s Tale by Ann Swifden and am now picking through Sleeping with the Enemy by Hal Vaughan for info on the Paris fashion scene in 1938 for Deadly Fashion. When I’m working, it seems to be more non-fiction than fiction.

    • Tamara Hogan says:

      Thanks, Kate! And I hear you on the ‘non-fiction while working’ thing. Right now, in addition to reading Kit Rocha’s “Ashwin,” I’m devouring Neil deGrasse Tyson’s “Astrophysics for People in a Hurry” as well as information on (Book 5 spoiler!) how to treat gunshot wounds.

  5. Darynda Jones says:

    CONGRATS, TAMMY!!! I’m so excited! And isn’t Kim the best? I adore her. And you! You are beyond brilliant and I admire you to no end. Also, you are so very welcome. That blurb was the least I could do since you’ve given me hours of absolute joy.

    I am reading The Wall of Winnipeg and Me by Mariana Zapata. I’m loving it!

    • Tamara Hogan says:

      Kim IS amazing! After many years of writing and interpreting requirements for my former day job, I’m pretty good at describing what I want, but the design elements she pulls out of her head delight and astound me.

  6. Julia Day says:

    Congratulations on the book release(s)! So happy that you could get here with patience and determination.

    I’ve just finished IF THERE’S NO TOMORROW by Jennifer Armentrout. Lovely, sweet, heartbreaking book.

    • Tamara Hogan says:

      I’ve read Armentrout’s UF/paranormal books before – love! – but this sounds fascinating. As I expected, this comment thread is going to be hell on my TBR list!

  7. Cynthia Huscroft says:

    Congratulations on the new release!

    As for what I’m reading & listening to… just finished listening to Janet Evanovich’s “Tricky Twenty-Two”(Ranger=whew!)) & reading…”In the Presence of Evil” – Autumn Jordon; “Last Chance Family” – Hope Ramsey; “Goal, Motivation & Conflict” – Debra Dixon…oh, and a little something called “Chase Me” – Tamara Hogan;)

    &, like you, my TBR list is growing as well! Congrats, again!

  8. Congratulations!!

    I love the covers, and I’m so excited for you.

  9. Congrats, Tamara! Good luck on your release. Wishing you many, many sales!

  10. Tamara Hogan says:

    The winner of the ENTHRALL ME eARC is …Cynthia Huscroft! Cynthia, please email me at to coordinate delivery.

    Thanks for your well-wishes, everyone!

  11. Elisa Beatty says:

    Brilliant stuff!!! I’m totally going to borrow this plan when I FINALLY get another book out!!


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The Latest Comments

  • Tamara Hogan: Definitely some great ideas here, Autumn! I certainly need them. 🙂
  • Autumn Jordon: Like a few others, I love first drafts. it’s the discovery of what is going to happen next keeps...
  • Tamara Hogan: Rita, isn’t it helpful to have a number of different tools available in the tool box? You just...
  • Rita Henuber: Oooo. Using different colors is an excellent idea. I use Dragon also. I read drafts out loud myself...
  • Diane Mayer: You too Tamara!