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Are Blogs History?

Recently, behind the red curtain, the question ‘if blogs are history’ came up and a great discussion followed.   It’s hard for us to know the correct answer, because our brick counter tells us we have between 650 – 1000 reads a day, which is pretty awesome. And some days, only sisters comment while on others the world speaks up. This same question arose at my local writers meeting this past weekend.  

Promotion is a big topic for writers, whether you’re traditionally pubbed or self-pubbed. Blog tours are still on the list of things an author must do, but should they be?

So the questions today are:

Are blogs like the Ruby Sisterhood helpful to the writing community? (Do you love the Rubies?)

Do writers see a ROI on doing blog tours?

Do readers really read blogs?

Please chime in. And if you have blogs that helped with promotion of your work, please share.

15 responses to “Are Blogs History?”

  1. I’ve let my personal blog fall by the wayside and I don’t invest the time and energy into blog tours anymore because I just don’t see the return (but that’s just my experience, your mileage may vary). That said, I love the Ruby blog. I love the community and the chance to share ideas. I love that it has become a place to come and chat writing – so in a way I don’t even care if blogs are dead because I don’t feel like that touches what we do here. Does that make sense?

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    • Liz Talley says:

      I concur. This is a bit different because the Rubies aren’t really about promoting themselves as much as giving other writers a space to discuss, ask, learn, vent, etc. I like that we offer special events, too. The WWF is phenomenal and I love the Make it Golden first line contest. Oh, and we celebrate new GH finalist, do the Rita/GH day party. We’re more than a blog, we’re a community. So I like us 🙂

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    • I too post from my personal blog rarely, but discussions recently had me wondering if I should be doing more. One author told me she still gets 50+ views a day and another author with SMP and has a publicist has a blog tour scheduled. So are they dead?

      As far as the Ruby Sisterhood, we are unique. I don’t know of another blog that offers what we do to all writers.

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  2. Cynthia Huscroft says:

    Do I love reading the Ruby blogs? That would be a resounding “YES!” I look forward to seeing the email notification in my inbox. Reading them provides such a wealth of information and inspiration for me. It helps me feel like I belong to a community, a very talented, honest and caring community.

    Can’t speak to blog tours….

    Do readers really read blogs? All I can say is that I do & read the comments, too.

    Agree with you, Vivi…”I don’t even care if blogs are dead because I don’t feel like that touches what we do here.”

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  3. As a reader, blogs don’t really sway me into buying books. Most of my buying is guided by recommendations and Goodreads. The Smart Bitches/Trashy Books blog is the one exception.

    As a writer, I follow authors that amuse me or authors that offer great tips and advice–the Kristin Lamb and Chuck Windig sites that Autumn mentioned are favorites. When I got serious about writing, I subscribed to several craft blogs, including the Rubies. Those were my self-designed writing curriculum.

    I do buy books from those authors as a way of paying back their generosity.

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  4. jbrayweber says:

    I’m on the fence about this. I don’t feel like blogs are effective in any way for selling books. I also have no way of knowing that name recognition from frequenting blogs or writing blogs works, either. There is not nor will be an ROI on blogging/blog tours. That’s my opinion, of course.

    I do maintain a blog, it’s mostly for authors and features writing prompts, links, and research. It has a decent following and a few diehard fans. Musetracks if anyone is interested. https://musetracks.wordpress.com/

    I also have a monthly spot on History Undressed dedicated to pirate facts, lore, fun, and more. Argh!

    The traffic counters on these blogs are good. I just wish more people would comment, so I know my time spent on them is worthwhile.

    There are a few blogs I read. Some of the same ones mentioned here. But in all honesty, I’m not sure that the heyday of blogs hasn’t passed.

    Jenn!

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    • Jenn, I have this picture of you and I sitting on the fence. You’re in your pirate hat and me in my cowgirl hat and our legs swing back and forth. LOL

      Two of the readers/writers above mentioned they do buy books from authors who blog about craft which in turn them. Writers are big readers, so doesn’t it make sense that we’d reach them through blogging? And hopefully, they’ll refer non-writers to our books also.

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  5. Evangeline Holland says:

    I don’t think blogs are history. The issue is that too many book blogs turned “corporate” when authors and publishers realized their power–and readers realized they could get free books just by having a blog. Then there was the drama that came with book blogs. With regards to author blogs, I miss them. But I recognize that it’s easier to write and read social media status updates than run or read a blog. Facebook, for example, is a one visit place to read about a variety of people’s lives. Blogs require a feed reader (increasingly obsolete or requiring subscription) or remembering to visit each individual one.

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    • I agree Facebook is easy. It was the Walmart of social media at one time. You could post a thought and hundreds of people would see it and most would respond. But over time, things have changed there. Now, most of your friends circle don’t see your post and some don’t see it in their feeds for days. Sure you can pay and FB will up the amount of people who see it but that the number is iffy..

      So blogs like the RSS are the unique shop that you just love and will browse in for hours. I love that we’re that. But shops/blogs like this take years to build a following. Can an individual author build such place on their own? Maybe.

      And I agree with you about readers setting up blogs just for free books. Here is an example. I participated in a huge author signing two years ago in a large city. Most of the people who came, were readers but they were also ‘BLOGGERS’ and haven’t come to the event to buy, but to receive free books which they promised to blog about and offer the book up as a prize. Ah no! Authors work had. We need to eat too!

      I know there are book bloggers out there who are like those bloggers. I’ve met them at Lori Fosters Reader event. I was totally blown away by their professionalism and dedication to find great books and tell readers about them. Again, they’ve put in a lot of work and time to making their blogs successful.

      Thanks for adding to the discussion.

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  6. Wendi Knape says:

    It seems like I invest more time on my Wendi Knape-Author Facebook page than anything else. It is faster because I can be short in my blurbs, but it also can be more flexible wherein I can change it up, add content, or have my days orders as usual. Unless you have millions of readers and are established, like for example Nalini Singh, I don’t think a blog would work. Most of the ones I hop on are more newsletter format.

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    • Thanks for commenting, Wendi. I too have a FB author page and yet not everyone who has followed it sees the post.

      What do you mean by newsletter format? They’re actually newsletters? Or information of craft and industry, like this site?

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